Owned by Facebook, the social network for sharing photos and videos Instagram boasts 150 million users, and ad monetization through advertising in 2014.
Instagram: advertising arrives next year
Will there soon be ads in the middle of the wire photos and videos in Instagram? The answer is "yes" because the DG group ad in the Wall Street Journal his arrival in 2014. "We want to make money over the long term, but we have no pressure in the short term," says Emily White. A decision that comes as Instagram has just reached the threshold of 150 million users, of which a third are members for six months.
But how to convince advertisers to post advertisements, while not polluting the thread of each user? According to the Wall Street Journal, the sales team plans to use the Discovery pane or the Search function to display the ads. Instagram also reveals that advertisers would support that advertising, when clicked, refer to the merchant site concerned. For now, Instagram is shared on this idea, because of the poverty of some mobile sites. (EP)
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